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Essential Branding Elements Your Emails Need

Ever opened an email and had no idea who sent it? I recently experienced this exact situation. The email was beautifully written with personal stories and business updates, but I couldn't place who the sender was. No logo, no website link, not even social media handles—just a name that didn't ring any bells.

This experience highlighted a crucial truth: if your subscribers can't instantly recognise your emails, all your valuable content goes to waste. Let's fix that problem today!

Why Email Branding Matters

People sign up for dozens of lead magnets, webinars, and newsletters every month. When you send an email without clear branding, you're essentially a stranger in their inbox. And what do busy people do with emails from strangers? They delete them or worse—mark them as spam.

All that time you spent crafting valuable content won't convert if subscribers don't remember who you are or why they should trust you.

Essential Branding Elements for Every Email

First Impressions Count

The "from" name is the first thing subscribers see in their inbox. For maximum recognition, consider these options:

Your personal name (if you're the face of your brand)
Your business name
A combination like "Dianne - Kajabi Strategist"

Visual Identity: Help Them Recognize You Instantly

Include these visual elements in every email:

A branded header or banner with your logo
Your photo (we connect with faces, not just names)
Consistent brand colors and fonts
Your logo in the same position every time

Your Email Signature: Don't Waste This Real Estate

Create a signature block that includes:

Your name and title
A professional photo
Your website URL (hyperlinked)
Social media links
A tagline that reminds people what you do

This not only humanizes your brand but provides multiple ways for subscribers to connect with you.

Showcase Your Offerings

There are two effective ways to highlight your offerings in Kajabi emails:

Connection Strategy: Beyond Branding

Even with perfect branding, you need a solid connection strategy:

Set up a welcome email series that reminds subscribers who you are
Include links to your website, blog, and social profiles in every email
Make it easy for subscribers to connect with you across different platforms
Add a P.S. that reminds them how they got on your list

Turn new subscribers into engaged and loyal buyers.

Get 5 fill-in-the-blank welcome emails — strategised and written for you by myself and a sales copywriter. Grab Dianne's Welcome Email Templates: HERE

Watch this video for more insights on email branding:

Get a step-by-step demo of how to set up your branding elements in your email. Watch this video for detailed instructions:

Ready to Make Your Emails Unforgettable?

The difference between forgettable emails and ones that build lasting relationships comes down to consistent branding and strategic connection points. Don't let your valuable content get lost because subscribers can't remember who you are!