kajabi launch success story

From Local Classes to Global Reach: Amber's Journey with Chair Yoga

Dianne KelySmith

23:33

When Amber Hanlon was approached by her local council to teach chair yoga, little did she know it would lead to a thriving online membership community. Her story is a testament to the power of finding your niche and embracing digital transformation.

Listen to the Full Interview

To hear more about Amber's inspiring journey and insights into chair yoga, listen to the full interview by clicking on the audio at the top of this page 👆.

Ambers Journey

Amber's journey began with a simple request to teach chair yoga for eight weeks to the aging community in Temora, New South Wales. What started as a small class of 20 people quickly grew to 80 participants across three weekly classes. This overwhelming response revealed an untapped market for accessible yoga practices.

Amber developed a distinctive approach to chair yoga, blending:

Meditation and mindfulness
Modified postures and stretches
Qigong elements

This combination proved highly effective for participants ranging from 30 to 90 years old, addressing various mobility issues and health concerns.

Transitioning to Online

With the impending arrival of her 3rd child, Amber faced a challenge: how to maintain her thriving community while on maternity leave. The solution? Taking her chair yoga practice online.

Working with an online expert (that's me!), Amber successfully launched her online membership in just one month. The results were impressive:

41 subscribers signed up immediately
Approximately 50% conversion rate from her in-person classes.

The Current Membership Model

Amber's online offering include:

Professionally recorded chair yoga videos
Sectioned content for flexibility
Monthly live recordings
Live Q&A sessions
Online Commnity Group
Recent additional of Live Zoom classes (recorded for those who can't attend)

Movement for Life is just $16.50 AUD per month, the membership provides incredible value while allowing Amber to build her community.

Going Global

What began as a local initiative has now reached international shores. Amber's membership includes participants from across New South Wales, Queensland, and even Canada. This global reach aligns perfectly with her vision of creating a worldwide community of "Chair Yoggies" committed to improving their health through wellness, meditation, and mindfulness practices.

The Power of Community

Amber's success story highlights the importance of building strong relationships with your audience. Her high conversion rate from in-person to online classes demonstrates the trust and value she had already established with her local community.

Looking Ahead

As Amber continues to balance motherhood with her growing business, the future looks bright. With plans to expand her global reach and potentially increase the membership's value (and price), she's poised for continued success in the online wellness space.

Amber's journey from local chair yoga instructor to online wellness entrepreneur is an inspiring example of how finding your niche, building a strong community, and embracing digital platforms can transform a business. It's a reminder that sometimes, the most unexpected opportunities can lead to the most rewarding paths.

Is Chair Yoga Right for You?

To discover if chair yoga is your path to better movement, download Amber's free mobility assessment at https://www.amberhanlon.com/chairyogaassessment. This valuable tool will help you determine if chair yoga could be beneficial for your unique needs and goals.